AI assistant for flower shops from chat to doorstep
Jera's AI assistant takes bouquet orders in Instagram Direct and Telegram while your florists are busy with the flowers. It quotes price and stock, suggests bouquets within budget, works out delivery and records everything about the recipient: address, time slot, card message, anonymity. It sends the pre-dispatch photo and delivery updates in Telegram and hands complaints, weddings and corporate orders to a person.
Where a flower shop loses orders
Customers write at 11 pm or while the florist, gloves on, is building a bouquet. Reviews of Ukrainian flower delivery services include a complaint about waiting five hours for a reply that never came.
Flowers are often bought as a gift, so one order means the recipient's address and phone, a time slot, a card message, anonymity, prepayment and a photo before dispatch. One detail lost between Direct, the florist and the courier spoils the surprise.
On 8 March, International Women's Day, flower shops take 9 times their usual daily revenue, and 7 times on 14 February. Customers multiply but florists and flowers don't: you need to keep every pre-order without taking more than you can make.
What the assistant does in a flower shop
Answers a screenshot from Reels
At night or between bouquets it finds the bouquet in your catalogue, gives the price and stock, and offers the nearest free slot.
Picks a bouquet by occasion and budget
For “mum's birthday, under UAH 1,500, light colours” it suggests two or three options from stock, and explains the price difference if it offers a substitute.
Collects the order for the recipient
It pulls the recipient's address and phone (or “I don't know it, just call her”), time slot, card message, anonymity and surprise flag from the chat and asks only for what's missing.
Sends a payment link
It shows a summary with the delivery price and your substitution rule, then sends a monobank, LiqPay or WayForPay invoice instead of bank details and screenshots.
Takes holiday pre-orders
For 14 February and 8 March it books orders into delivery slots with limits you set, keeps a stop list and offers another slot or pickup when one is full.
Photo and status in Telegram
The florist sends a photo with one button in the team chat, the customer gets it in Telegram and replies “perfect” or asks for a change, then sees “delivered”.
Reminds about dates
If the customer agreed, a week before a birthday or anniversary it sends a Telegram reminder with a “repeat last bouquet” button.
Hands over corporate and wedding orders
For “20 bouquets for our female staff, invoiced to the company” or a wedding it collects quantity, budget, date and addresses and gives a manager a summary.
Chatbot or AI assistant
Both work with your catalogue, delivery zones and time slots and hand complex cases to a person. The difference is whether the bot understands ordinary messages, not just buttons.
Chatbot
Buttons and ready-made answers. A good fit if you have up to twenty or so items and customers are happy to tap buttons.
- Catalogue buttons “under UAH 1,000”, “under UAH 2,000”, “premium” with photos and prices
- A step-by-step form: bouquet, area, time slot, recipient, card, payment
- Delivery price by zone and free slots from your spreadsheet
- Order updates and date reminders in Telegram
AI assistant
Understands ordinary messages, typos included, and answers from your data: catalogue, stock, delivery zones, substitution rules.
- Finds a bouquet from a screenshot or a description of a Reel
- Understands “to Oleksiivka tomorrow afternoon, but before 4, and don't give my name” and asks only for what's missing
- Offers a substitute from stock and explains the price difference
- Answers “too expensive” and “how long will it last” from your knowledge base
- Spots a complaint, a funeral order or a wedding and hands it to a person straight away
What we know about the niche
revenue for flower shops on 8 March compared with an ordinary day, and 7× on 14 February (data from 115 shops).
Source: Poster via Forbes Ukraine, March 2026of one flower studio's customers are men buying flowers as a gift; that's one business's figure, not market data.
Source: Kosht, July 2025average florist salary in Ukraine based on job ads (UAH 33,500 in Kyiv), and in a flower shop it's often the florist who answers the chats.
Source: Work.ua, November 2026average salary for a Direct manager, who handles customer chats, based on job ads in Ukraine; the same for remote roles.
Source: Work.ua, November 2026How to estimate the benefit
Extra revenue = inquiries × share nobody answers in time × share who order elsewhere × chat-to-order conversion × average order. Add holidays and repeat orders after reminders separately.
The numbers are illustrative: an example, not a promised result. Every share is an assumption, because we found no Ukrainian data on night-time inquiries, chat conversion or repeat flower purchases; the UAH 1,200 order comes from an example on the Flora24 blog. This is revenue, not profit: flowers take roughly half of turnover, and holidays only count if your florists can keep up. Plug in your own numbers, such as how many messages last 8 March waited over an hour for a reply.
Systems it works with
The assistant takes prices, stock and free slots from your data instead of guessing. For other systems, such as Flora24, Poster or Uklon Delivery, we'll check their API during the demo. The fiscal receipt for link payments comes from your software cash register (PRRO), including one connected through your payment service.
Google Sheets
Catalogue with prices, stock, delivery zones and prices, holiday slots with limits and an order log if you don't use a CRM.
KeyCRM
Finds the customer, checks stock and creates the order through its open API.
monobank, LiqPay, WayForPay
Issues an invoice, sends the payment link and learns when the money has arrived.
Telegram Payments
A payment sheet inside the bot or Mini App through a payment provider such as TRANZZO. Telegram takes no fee.
Telegram Mini App
Optional, for a wide range: the customer builds the bouquet, sees the price update live and pays inside Telegram. Jera already has a Mini App demo with a bouquet builder.
Team chat in Telegram
The florist gets the order card and sends the bouquet photo with a button, the courier marks it delivered, and the assistant passes it on to the customer.
Which channels a flower shop needs
The main entry point: Reels, stories and ads. The assistant replies automatically only within 24 hours of the customer's message, so for orders placed days ahead it offers photo and status updates in Telegram.
Telegram
Payment, the pre-dispatch photo, status updates, date reminders and a Mini App if you want one. There's no 24-hour window, but the customer follows a link once and taps Start.
Some flower shops already take orders here. You can reply within 24 hours of the customer's message: the first 1,000 replies a month are free, further replies and all templates are charged at Meta's rates.
What the assistant doesn't do
- It doesn't promise the bouquet will match the photo exactly: it states your substitution rule and sends the florist's photo of the finished bouquet.
- It doesn't sell more than you can make: at peak times flowers and florists' hands are the limit, so it takes only as many orders as you've opened slots for.
- It doesn't settle complaints, refunds or substitutions at a different price; it hands them to a person with a summary.
- It doesn't send photos or updates on Instagram automatically if the customer hasn't written for over 24 hours, and it doesn't write first in Telegram until the customer taps Start.
- It doesn't work in Viber, doesn't answer calls and never takes payment to a personal card.
Questions and answers
How do we send a bouquet photo if the customer ordered on Instagram two days ago?
Not automatically in Direct: Meta lets bots reply only within 24 hours of the customer's last message. So when the order is placed, the assistant offers a “photo and status in Telegram” button. The florist can still reply in Direct by hand for up to 7 days.
Will the assistant cope on 8 March?
It will answer everyone at once, but it takes only as many orders as you've opened delivery slots for. When a slot is full, it offers another time or pickup and puts sold-out items on a stop list. It won't sell more bouquets than your florists can make.
The customer wants to stay anonymous and doesn't know the recipient's address. What does the assistant do?
It flags the order “don't name the sender”, “surprise” and “no address — contact the recipient”, so the florist and courier see it. Recipient details are needed only for delivery, so the assistant never adds them to mailings.
How does the customer pay, and is there a receipt?
Through a monobank, LiqPay or WayForPay link, or in Telegram's payment sheet through a provider such as TRANZZO: we'll check which one suits your business when we connect it. monobank, LiqPay and WayForPay charge 1.3–2% per payment, and Telegram itself adds no fee. The fiscal receipt comes from your PRRO, including one connected through your payment service; the payment confirmation doesn't replace it.
What is a Telegram Mini App, and do we need one?
It's an app inside Telegram: the customer picks flowers, colour, wrapping and a card, sees the price live and pays. It makes sense for a wide range; for 10–20 items a catalogue in the chat is enough. Try it in our demo case.
We use KeyCRM, Flora24 or Poster. Can you connect?
KeyCRM, yes, through its open API. Flora24 has a paid API module for orders, stock and customers, and Poster has an API too: we'll check them in the demo with your account. If you don't use a system, the assistant works with a Google Sheet.
What if the flowers we need run out?
The assistant offers a substitute from stock and says right away how the price changes. If flowers run out after payment, the florist decides, and a substitute at a different price needs the customer's consent.
Our customers write in Viber. What about them?
We don't support Viber yet, so those chats stay with your manager. The assistant works in Instagram, Telegram, WhatsApp and Messenger.
What business owners usually ask
Will I see what the assistant writes to clients?
Yes. In Instagram and Messenger the assistant's replies sit in your usual Direct and Page inbox: you see every conversation and can step in. For Telegram and WhatsApp we forward the conversations or short summaries to your team chat.
Won't Instagram block the account because of a bot?
Jera connects Instagram and Messenger through Meta's official API and holds Tech Provider status. We never log into your account with a password the way grey services do. The assistant follows Meta's rules: it replies to people who wrote first and never sends mass messages.
Will it understand messages with typos or in Russian?
The AI assistant understands free text in Ukrainian, Russian and English, typos and abbreviations included. When it isn't sure, it asks again or hands the chat to a person instead of making things up.
Won't it start answering old messages or get pushy?
The assistant only answers new messages after it's connected. It never writes first to people who haven't contacted you and sends no broadcasts without consent. Reminders and news go only to clients who agreed to them in Telegram or WhatsApp.
Can a client ask for a real person?
Yes, at any moment. The assistant hands the chat to your admin or manager with a short summary, so the client doesn't have to repeat themselves. You can also take over any conversation yourself.
Does the assistant tell clients it's a bot?
Yes. In its first message the assistant introduces itself as your business's AI assistant, and if a client asks, it confirms it plainly.
What happens to client data?
Every business has its own bot and its own section of the database, so data never mixes with other Jera clients. We connect OpenAI and Anthropic models through their APIs, and under these companies' terms API data isn't used to train their models by default.
What is the monthly fee for?
It covers the AI model (its cost depends on how many messages there are and how long they are), the server, knowledge-base updates and support. We quote the exact price after the free demo: it depends on the number of channels, integrations and message volume. Paid WhatsApp messages are billed separately by Meta at its rates.
Ready to handyour chats to a bot?
Message us in any messenger and we'll show a live demo of the AI assistant for your niche.
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