AI assistant for mini-hotels, cottages and glamping
Jera's AI assistant replies to your guests on Instagram, Telegram, Messenger and WhatsApp while your admin is busy or asleep. It checks free dates in your calendar, quotes a price for the exact nights, answers about pets, the hot tub, the generator and directions, and sends a deposit link. Your admin confirms the booking, and complaints, groups and exceptions go to a person.
Where a small hotel loses guests in the chat
Guests write in the evening and at weekends, when nobody is on duty. If they messaged several places, they may book wherever they got a clear answer first, or on Booking, where you pay commission.
Free dates, the price for two, dogs, the hot tub, whether you have power. At the peak, when Carpathian and Lviv hotels run at 85–95% occupancy, there is often no time for a full answer with a price and an offer to book.
Card numbers in the chat, transfer screenshots, matching payments late at night. Guests are wary too: in 2024 police charged a woman suspected of taking deposits for Carpathian cottages that did not exist.
What the AI assistant does for your property
Answers late in the evening
A guest asks about the weekend at 11 pm, and the assistant checks the calendar and offers a free cottage with a price.
Quotes the price for the dates
It counts season, weekends, number of guests, children, pets and minimum stays over the holidays.
Matches the group
For 6–8 guests it suggests one large cottage or two next to each other and explains the price difference.
Answers about power and shelter
It says what runs on the generator, whether there is internet during outages and where the shelter is, using only your facts.
Sends a deposit link
It creates a monobank or WayForPay invoice for the exact amount and lets you know once it is paid.
Offers the hot tub, sauna, transfer
After the booking it suggests an extra for a specific evening, if that slot is free.
Prepares the guest in Telegram
If the guest has pressed Start, the bot sends directions, check-in time and what to bring the day before arrival.
Hands over tricky cases
Complaints, groups, celebrations and pets outside your rules go to a person with a short summary.
Chatbot or AI assistant
A chatbot works with buttons and suits you if you have few guests and simple questions. An AI assistant understands plain text and takes the guest from the first question to the deposit.
Chatbot
A button menu for common questions and booking requests.
- Buttons for prices, free dates, directions and house rules
- Booking request form: dates, number of guests, name and phone, sent to your admin
- Telegram Mini App with cottage photos, a calendar of free dates and extras
- Pre-arrival reminders in Telegram
- A “Talk to the admin” button
AI assistant
It understands questions like “anything free this weekend for two of us and a dog?” and asks for whatever is missing.
- Quotes the price for exact dates using your rules
- Suggests one or two cottages that fit the group and their wishes
- Explains cancellation terms and offers other dates if you are full
- Places a provisional booking and sends a deposit link
- Spots a complaint, a group or an exception and hands the chat to a person with a summary
What we know about guests and booking sites
of respondents in a Ribas Hotels Group survey in Ukraine look for holidays on social media, and 57% on Booking.
Source: Interfax-Ukraine, June 2026of bookings at Ribas network hotels are made 5 days or less before arrival.
Source: Interfax-Ukraine, June 2026is the base Booking.com commission a Ukrainian hostel owner reported in 2018; the exact rate depends on the country, is set in your contract and goes up with visibility programmes.
Source: Texty.org.ua, 2018booking rate of email replies that confirmed availability, recommended a room, answered every question and asked for the booking, versus replies with none of these.
Source: Altek AI, vendor data from abroad, 48 properties, Oct 2026How to estimate the benefit for your property
Add up two things: bookings from guests who write in the evening and never get an answer in time, and the commission you save on direct bookings. Below is an example for a 6-cottage complex in high season.
These numbers are illustrative: every share is an assumption, not a result we promise. Put in your own enquiry count, share of evening messages, average booking value and the commission from your Booking contract. Off-season you get fewer enquiries, so work out high and low season separately.
Where the assistant gets free dates and prices
For a small property a simple setup works well: a Google Calendar as the master availability chart, synced with your Booking calendar, with the admin confirming each booking. If you use a booking system with an open API, the assistant works with it directly.
Google Calendar
One calendar per cottage: the assistant sees free dates and places a provisional booking.
Google Sheets
Seasonal prices, rules for children and pets, booking requests and payment marks.
Booking.com calendar
If your Booking account offers calendar sync (iCal), booked dates land in the same Google Calendar. Sync is not instant, so your admin gives the final confirmation.
Beds24
Through the open API the assistant checks free dates, creates the booking and gets notified about new bookings.
monobank, WayForPay
A deposit invoice sent as a link, with an automatic notice once it is paid.
Other systems
We’ll check their API during the demo.
Channels for a small hotel
The main way in: guests look for holidays on social media and ask the first question there. The assistant replies while the guest is active, but it cannot message first once 24 hours have passed since their last message.
Telegram
The after-booking channel: confirmation, directions, pre-arrival reminders and a review request. The guest presses Start once, and from then on the bot can write first.
For guests who don’t use Telegram. Messages outside the 24-hour window go out as paid templates at Meta’s rates.
Messenger
If you have an active Facebook page and guests write there. The 24-hour rule is the same as on Instagram.
What the assistant doesn’t do
- It doesn’t message guests on Instagram or Messenger on its own more than 24 hours after their last message. Reminders go through Telegram or WhatsApp.
- It doesn’t reply inside Booking.com or create bookings there: Booking’s API is open only to certified partners.
- It can’t see the right dates if your bookings are spread across a notebook and several messengers. You need one calendar or one sheet.
- It doesn’t give discounts beyond your rules, handle complaints or process refunds.
- It doesn’t promise safety or uninterrupted power, and it doesn’t ask for passport photos in the chat: documents are checked at check-in.
Questions and answers
All our bookings come through Booking. Why would we need an assistant?
You don’t need to leave Booking: it brings new guests. The assistant works with people who found you on Instagram or come back a second time, and books them directly. That way you skip Booking’s commission (15% and up according to 2018 data; your contract has the exact rate) or Airbnb’s, where in most cases the host now pays 15.5% of the booking.
How does the assistant know which dates are free?
From your Google Calendar or sheet. You can sync your Booking calendar into the same Google Calendar if your account allows it. If you use Beds24, the assistant reads dates straight from it.
Does the assistant confirm bookings by itself?
It places a short provisional booking and sends a deposit link, and your admin gives the final confirmation, because calendars don’t sync instantly. Fully automatic booking is possible in systems with an open API, such as Beds24.
How does the assistant take a deposit?
It sends a monobank or WayForPay invoice for the exact amount, for example 30%. The payment provider reports the payment, the assistant marks the booking as paid and you get a notification.
How does it price the holidays?
By the rules in your sheet: seasonal rate, minimum number of nights, deposit and cancellation terms. If you ask for full payment for New Year by 1 December, the assistant tells the guest right away.
What does it say about power, internet and shelter?
Only what you put in the knowledge base: what runs on the generator, whether there is internet during outages, how the heating works and where the shelter is. It never says “it’s safe here”. Guests care: 45.3% of respondents in the Ribas survey named safety as a barrier to travelling.
My guests write on Viber. What can we do?
We don’t support Viber. Instagram and Messenger work for first questions, and for confirmations and reminders we suggest Telegram: the guest only needs to press Start once.
Can the assistant remind guests about arrival and ask for a review?
Yes, in Telegram or WhatsApp. On Instagram and Messenger only within 24 hours of the guest’s last message.
What business owners usually ask
Will I see what the assistant writes to clients?
Yes. In Instagram and Messenger the assistant's replies sit in your usual Direct and Page inbox: you see every conversation and can step in. For Telegram and WhatsApp we forward the conversations or short summaries to your team chat.
Won't Instagram block the account because of a bot?
Jera connects Instagram and Messenger through Meta's official API and holds Tech Provider status. We never log into your account with a password the way grey services do. The assistant follows Meta's rules: it replies to people who wrote first and never sends mass messages.
Will it understand messages with typos or in Russian?
The AI assistant understands free text in Ukrainian, Russian and English, typos and abbreviations included. When it isn't sure, it asks again or hands the chat to a person instead of making things up.
Won't it start answering old messages or get pushy?
The assistant only answers new messages after it's connected. It never writes first to people who haven't contacted you and sends no broadcasts without consent. Reminders and news go only to clients who agreed to them in Telegram or WhatsApp.
Can a client ask for a real person?
Yes, at any moment. The assistant hands the chat to your admin or manager with a short summary, so the client doesn't have to repeat themselves. You can also take over any conversation yourself.
Does the assistant tell clients it's a bot?
Yes. In its first message the assistant introduces itself as your business's AI assistant, and if a client asks, it confirms it plainly.
What happens to client data?
Every business has its own bot and its own section of the database, so data never mixes with other Jera clients. We connect OpenAI and Anthropic models through their APIs, and under these companies' terms API data isn't used to train their models by default.
What is the monthly fee for?
It covers the AI model (its cost depends on how many messages there are and how long they are), the server, knowledge-base updates and support. We quote the exact price after the free demo: it depends on the number of channels, integrations and message volume. Paid WhatsApp messages are billed separately by Meta at its rates.
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