AI assistant for language and online schools
Jera’s AI assistant handles conversations with students of a language or online school in Instagram, Telegram, WhatsApp and Messenger. It answers ad leads in the evening and at weekends, runs a level test, finds a group, books a trial lesson, reminds about it in Telegram, sends a payment link and offers to continue the course. Anything complex goes to your admin or manager.
Where a language school loses students
Someone writes in the evening after seeing an ad, and the admin replies next morning, when they have already messaged another school. Large online schools promise to get back within 5 minutes.
The level test, picking a group, booking, reminders and rescheduling are all done by hand. And in Instagram you can no longer message the person automatically once 24 hours have passed since their last message.
The tutor’s recommendation and the payment link arrive days later, and renewal comes up only once the lessons have run out. Getting to B2 takes months, so every missed renewal is a student who could have stayed.
What the AI assistant does: from request to renewal
Answers ad leads
Even at 10:40 PM it finds out the goal, level and preferred time, quotes the price for the right format and offers a trial lesson.
Runs a level test
A short test with buttons in the chat or in a Telegram Mini App gives a provisional level, and the tutor sets the exact one at the trial.
Finds a group
Offers groups at the right level by days, time, start date and the student’s time zone, or adds them to a waiting list.
Books the trial lesson
Creates an event in the tutor’s calendar and sends the student the time and the lesson link.
Reminds in Telegram
At booking it invites the student to the school’s Telegram bot, then reminds them a day and 2 hours before with “I’ll be there” and “Reschedule” buttons.
Sends payment after the trial
Passes on the tutor’s recommendation, handles “too expensive” and “no time” by your rules and sends a link to pay for the package.
Prompts renewal
When two lessons are left in the package, it offers the next level or package and passes a refusal with its reason to the manager.
Talks to parents
In a kids’ school it asks the child’s age and level, explains how groups are formed and passes questions about progress to the tutor.
Chatbot or AI assistant
Both levels take a person along the same path from request to payment. The difference is whether the bot understands ordinary messages and can talk through which course to choose.
Chatbot
Works with buttons and set flows. A good fit for a private tutor or a small school with a simple price list.
- “Prices”, “Formats” and “Book a trial” menu
- Level test with multiple-choice answers
- Picking a free slot in the calendar
- Telegram reminders with “I’ll be there” and “Reschedule” buttons
- End-of-package reminder by date
AI assistant
Understands ordinary messages and answers from your school’s knowledge base: prices, packages, rescheduling and refund rules.
- Understands “English for work, but I’m short on time” and asks follow-up questions itself
- Matches a group or tutor to the goal: NMT exam prep, IELTS, speaking, classes for kids
- Answers “too expensive” and “no time” with packages and evening groups from your price list
- After the trial explains the tutor’s recommendation and leads to payment
- Suggests the next level instead of just reminding about a date
What we know about the market
of tutoring requests on the Ukrainian platform BUKI in January–July 2026 allowed remote lessons (81.2% in 2025).
Source: Forbes Ukraine, BUKI and Inweb data, October 2026in conversions for tutors who message a student before the trial lesson, according to Preply’s data on its own tutors.
Source: Preply Help Centera month is offered in a vacancy for a chat admin at an online English school: answering students, sending lesson links, reminders and rescheduling.
Source: Robota.ua, November 2026is the average price of an hour with a tutor in Ukraine in 2026, 16.3% more than a year earlier.
Source: Forbes Ukraine, BUKI and Inweb data, October 2026How to estimate the benefit for your school
We only count requests that currently get lost in the evening and at weekends. Formula: such requests × share who reach the trial × share who buy × revenue per student.
The numbers are illustrative. The number of requests, every share and the 4 months of study are assumptions for the example, not a promised result. UAH 374 is the average hourly tutor price according to BUKI; group lessons cost less, so put in your own package price. At the demo we’ll run it with your school’s figures.
Integrations
Google Calendar and Google Sheets are always available. KeyCRM, SendPulse and Uspacy publish API documentation, and we’ll check the exact actions for your setup at the demo. Other systems — we’ll check their API at the demo.
Google Calendar
tutors’ and trial-lesson schedule: the assistant sees free time and creates the event
Google Sheets
a sheet of groups (level, days, time, seats, start date), requests and students
monobank
a package payment link right in the chat if the school accepts payments through monobank acquiring; the assistant learns about the payment automatically
KeyCRM
a new student with contact details lands in the CRM client base
SendPulse
the assistant creates a contact and a deal in SendPulse CRM
Uspacy
the assistant creates a lead or contact in Uspacy CRM
Channels
This is where ad leads arrive. The assistant answers and books the trial, but it can only message automatically within 24 hours of the person’s last message.
Telegram
The main channel for students: reminders, rescheduling, lesson links and renewals with no 24-hour limit. The person taps “Start” once; large Ukrainian online schools already run their own Telegram bots for students.
Messenger
Leads from Facebook ads. The rule is the same as in Instagram: automatic messages only within 24 hours.
For students abroad who are more used to WhatsApp. Reminders outside the 24-hour window go out as paid Meta templates.
What the assistant doesn’t do
- It doesn’t set the final level: the tutor does that at the trial lesson.
- It gives no discounts or instalments beyond your rules and promises no results like “B2 in 3 months”. On refunds it only repeats the wording of your terms.
- It doesn’t send reminders in Instagram and Messenger later than 24 hours after the person’s last message. For reminders the student moves to Telegram or WhatsApp.
- It doesn’t work in Viber. For kids’ schools where parents are used to Viber, this is worth discussing before launch.
- It doesn’t teach lessons or check homework. Complaints, refunds and corporate contracts go to a person.
Questions and answers
Will the bot assess a student’s language level?
It runs a short test and gives a provisional level. The tutor sets the exact level at the trial lesson, and the assistant tells the student exactly that.
A student booked through Instagram. How will they get a reminder?
At booking the assistant offers reminders in the school’s Telegram bot: the person taps “Start” once. In Instagram it can only message automatically within 24 hours of their last message.
Our groups start on set dates. Will the bot take that into account?
Yes. The assistant sees a sheet of groups with level, days, time, free seats and start date. It offers groups that fit, and if there are no seats, it adds the person to a waiting list.
We run a kids’ school and parents do the writing. What changes?
The assistant talks to parents: it asks the child’s age and level, explains how groups are formed and sends lesson reminders to the parents. We don’t support Viber yet, so at the demo we’ll check whether Telegram, Instagram or WhatsApp work for your parents.
What does the assistant do if someone asks for a discount or instalments?
It only offers the discounts and packages in your rules. Other requests go to the manager with a short summary about the student.
Our students live in Poland and Germany. Will the bot handle time zones?
Yes. The assistant asks where the person lives and shows group and trial times in their time zone.
Can the bot reschedule lessons for current students?
Yes, by your school’s rules, for example “give 6 hours’ notice”. The assistant offers a new time, lets the tutor know and, if you track lessons in a sheet or CRM, tells the student how many lessons are left in the package.
I’m a private tutor, not a school. Is this for me?
Yes. A tutor often needs only a chatbot: prices, free slots in Google Calendar, trial booking and Telegram reminders. An AI assistant makes sense when there are many different questions.
What business owners usually ask
Will I see what the assistant writes to clients?
Yes. In Instagram and Messenger the assistant's replies sit in your usual Direct and Page inbox: you see every conversation and can step in. For Telegram and WhatsApp we forward the conversations or short summaries to your team chat.
Won't Instagram block the account because of a bot?
Jera connects Instagram and Messenger through Meta's official API and holds Tech Provider status. We never log into your account with a password the way grey services do. The assistant follows Meta's rules: it replies to people who wrote first and never sends mass messages.
Will it understand messages with typos or in Russian?
The AI assistant understands free text in Ukrainian, Russian and English, typos and abbreviations included. When it isn't sure, it asks again or hands the chat to a person instead of making things up.
Won't it start answering old messages or get pushy?
The assistant only answers new messages after it's connected. It never writes first to people who haven't contacted you and sends no broadcasts without consent. Reminders and news go only to clients who agreed to them in Telegram or WhatsApp.
Can a client ask for a real person?
Yes, at any moment. The assistant hands the chat to your admin or manager with a short summary, so the client doesn't have to repeat themselves. You can also take over any conversation yourself.
Does the assistant tell clients it's a bot?
Yes. In its first message the assistant introduces itself as your business's AI assistant, and if a client asks, it confirms it plainly.
What happens to client data?
Every business has its own bot and its own section of the database, so data never mixes with other Jera clients. We connect OpenAI and Anthropic models through their APIs, and under these companies' terms API data isn't used to train their models by default.
What is the monthly fee for?
It covers the AI model (its cost depends on how many messages there are and how long they are), the server, knowledge-base updates and support. We quote the exact price after the free demo: it depends on the number of channels, integrations and message volume. Paid WhatsApp messages are billed separately by Meta at its rates.
Ready to handyour chats to a bot?
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