Real estate AI assistant for developers and agencies
Jera's AI assistant answers ad leads and messages in Instagram, Messenger, Telegram and WhatsApp while your sales manager is busy or off the clock. It asks about budget, rooms, timing and how the buyer plans to pay, shows options from your listings and books a sales office visit or a viewing. Haggling, paperwork, mortgages and tricky questions go to a person, along with a short lead summary.
Where buyers slip away
In Svitsoft's CRM data on its developer clients, about 22% of the inquiries that marketing brings in are never handled by the sales team. The ad money behind them is already spent.
The manager is in the showroom, the agent is at a viewing, and the Direct message sits there. In an HBR study, firms that replied within an hour were nearly 7 times as likely to qualify the lead as those that replied an hour later (US data, 2011).
“Is it still available?”, “What’s the price per m²?”, “Do you offer instalments?” come up every day. Rentals move fast: in Kyiv a flat was let in about a week on average (LUN, Q1 2025).
What the assistant does for a sales team or an agency
Qualifies ad leads
A buyer messages your Direct or Messenger from a housing complex ad, and the assistant asks right away about budget, rooms, timing and payment.
Shows available layouts and prices
It pulls layouts and statuses from your sheet or CRM and gives the price as today’s guide price.
Explains payment terms
It covers full payment and instalments only within the terms you approved; a personal payment schedule is the manager’s job.
Runs a eOselia pre-check
It explains the official programme terms, asks which category the buyer falls into and reminds them that applications go through Diia and the bank decides.
Answers about shelters and power
It says whether there is a shelter nearby, a generator, and whether lifts work during outages, only from the data on your listing card.
Books a visit or a viewing
It offers free slots from the manager’s or agent’s Google Calendar and creates the booking.
Checks whether a listing is still available
If the flat is already sold or let, the assistant suggests 2–3 similar options from the agency’s listings straight away.
Takes requests from owners
It collects the address, size, floor, condition and photos, states the agency’s commission terms and books a call with an agent.
Chatbot or AI assistant
Both work with your listings and calendars. The difference is how the client writes: with buttons or in their own words.
Chatbot
Button-based flows for the standard steps. A good fit when client questions are predictable.
- Menu: buy, rent, sell or let; new build or resale.
- Qualification with buttons: budget, district, rooms, timing, payment.
- Listing and layout cards filtered from your sheet.
- Booking a free Google Calendar slot and a reminder in Telegram.
- A listings catalogue with photos and filters in a Telegram Mini App.
AI assistant
Understands free text and answers from your knowledge base and your listings.
- Understands requests in plain words: “two-bed under 80K on the left bank, with a cat, moving in December 1”.
- Only asks for what’s missing and understands “up to 2.5 million”, “near the metro”, “in instalments”.
- Compares options and answers from the listing description: floor, balcony, renovation.
- Meets objections like “what if construction stops?” with your approved wording and calls in a manager.
- Decides when a person is needed and hands over a short lead summary.
What the data says about real estate leads
of inquiries to new-build sales teams were never handled, even though marketing brought them in (one CRM’s data on its own clients: 86,000 inquiries, 60 housing complexes, 2024–2025).
Source: Svitsoft, Forbes Ukraine, March 2026of inquiries from Meta (Instagram and Facebook) are on target, versus 18% from OLX and 24% from DOM.RIA (same Svitsoft CRM data).
Source: Svitsoft, Forbes Ukraine, March 2026of developers’ communication with clients already happens in messengers, and all 62 developers whose client services were reviewed offer consultations there.
Source: RED by LUN via Interfax-Ukraine, 2024of web inquiries to real estate agencies got no reply at all within 24 hours, and an agent made contact within an hour in only 10% of cases (US data).
Source: Pied Piper, October 2026How much budget may go to unhandled leads
An example for a developer. The budget is a developer’s average monthly digital marketing spend for a comfort- or business-class complex in 2025; the share comes from a single CRM (Svitsoft) and its own clients. This is an estimate, not a forecast.
These figures are illustrative. The 22% comes from a single CRM (Svitsoft) and its own clients, and the sum assumes every channel costs the same per inquiry. Plug in your own budget and the share of unhandled inquiries from your CRM. The assistant only reduces losses in the messengers it runs; calls and listing-site chats stay with your team. Agencies should count from commission instead: according to Fakty ICTV, a sale usually earns 3–5% of the price, and a Kyiv rental most often half a month’s rent.
Integrations
Google Sheets and Google Calendar are always available. Developer CRMs with unit statuses and other systems: we’ll check their API during the demo.
Google Sheets
Your listings and layouts with statuses, which the assistant searches; new leads are written here too.
Google Calendar
Managers’ and agents’ calendars: the assistant offers free slots and books visits and viewings.
A CRM with an open API
The assistant creates a lead and a contact, adds the chat summary and sets a task for the manager. We’ll check which actions your CRM allows during the demo.
Channels
This is where leads from your complex’s or agency’s ads arrive. The assistant replies right away while the client is still there, but it can’t message them more than 24 hours after their last message.
Messenger
Facebook ads can send people straight into Messenger. The assistant qualifies the lead the same way as in Direct, under the same 24-hour rule.
Telegram
The client taps Start once and then gets viewing reminders and new listings that match their request. The Mini App catalogue lives here too.
For buyers who prefer WhatsApp: replies in the chat and reminders through approved templates.
What the assistant doesn’t do
- It doesn’t work in Viber, take phone calls or reply in OLX, DOM.RIA and LUN chats. That part of the conversation stays with your managers and agents.
- It can’t message in Instagram or Messenger later than 24 hours after the client’s last message: that’s Meta’s rule. Reminders go through Telegram or WhatsApp templates.
- It gives no legal advice. On documents, guarantees and construction deadlines it uses only your approved wording and hands over to a lawyer.
- It doesn’t guarantee mortgage terms or eOselia approval and doesn’t calculate a loan in place of the bank.
- It doesn’t haggle, offer discounts you haven’t approved or value an owner’s flat. It works with the listings you keep up to date.
Questions and answers
Our clients use Viber and call us. Will the assistant cover that?
No. Viber, calls and OLX chats stay with you. The assistant takes over Instagram, Messenger, Telegram and WhatsApp and hands your manager a qualified client. If an agency works only through OLX and the phone, the assistant won’t add much.
Will it offer a flat that’s already gone?
It works from your sheet or CRM. If a listing is marked sold or let, the assistant doesn’t offer it and shows similar ones instead. That’s why statuses need a daily update.
What will it say about eOselia?
It explains the official programme terms and asks about the buyer’s category and whether your complex is on the accredited list. It reminds them that applications go only through Diia and the bank decides. It never promises approval and passes the client to a manager.
Will the assistant quote prices?
Yes, as today’s guide price from your sheet. A manager confirms the final price: some developers fix it at the exchange rate on the day before the contract is signed.
Clients ask about shelters and power cuts. What will it say?
Only what you put on the complex or listing card: a shelter nearby, a generator, whether lifts and water work during outages. LUN already collects this: its map covers over 11,000 Kyiv buildings, and over 2,000 of them report backup power.
Does it suit an agency that handles rentals?
Yes, if clients write to you in Instagram, Messenger or Telegram. The assistant answers about pets, children, deposit and move-in date using the owner’s rules on the listing card and passes the lead to an agent. Haggling and exceptions are agreed by a person.
How do we know the assistant pays off?
From day one we track “inquiry → viewing or visit → booking → deal” in a sheet or CRM. Without it you can’t prove payback: in a case described on DOU, an agency’s bot collected over 250 leads in three months and 7 bookings, but no deal was ever recorded and the work was stopped.
What do you need from us to launch?
A sheet of listings or layouts with statuses, answers to common questions, approved payment terms, managers’ calendars and rules for when to hand over to a person. We’ll show a free demo built for your business in 1–2 days.
What business owners usually ask
Will I see what the assistant writes to clients?
Yes. In Instagram and Messenger the assistant's replies sit in your usual Direct and Page inbox: you see every conversation and can step in. For Telegram and WhatsApp we forward the conversations or short summaries to your team chat.
Won't Instagram block the account because of a bot?
Jera connects Instagram and Messenger through Meta's official API and holds Tech Provider status. We never log into your account with a password the way grey services do. The assistant follows Meta's rules: it replies to people who wrote first and never sends mass messages.
Will it understand messages with typos or in Russian?
The AI assistant understands free text in Ukrainian, Russian and English, typos and abbreviations included. When it isn't sure, it asks again or hands the chat to a person instead of making things up.
Won't it start answering old messages or get pushy?
The assistant only answers new messages after it's connected. It never writes first to people who haven't contacted you and sends no broadcasts without consent. Reminders and news go only to clients who agreed to them in Telegram or WhatsApp.
Can a client ask for a real person?
Yes, at any moment. The assistant hands the chat to your admin or manager with a short summary, so the client doesn't have to repeat themselves. You can also take over any conversation yourself.
Does the assistant tell clients it's a bot?
Yes. In its first message the assistant introduces itself as your business's AI assistant, and if a client asks, it confirms it plainly.
What happens to client data?
Every business has its own bot and its own section of the database, so data never mixes with other Jera clients. We connect OpenAI and Anthropic models through their APIs, and under these companies' terms API data isn't used to train their models by default.
What is the monthly fee for?
It covers the AI model (its cost depends on how many messages there are and how long they are), the server, knowledge-base updates and support. We quote the exact price after the free demo: it depends on the number of channels, integrations and message volume. Paid WhatsApp messages are billed separately by Meta at its rates.
Ready to handyour chats to a bot?
Message us in any messenger and we'll show a live demo of the AI assistant for your niche.
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- 02A demo for your nichewithin 1-2 days, free
- 03Launchfrom 1 week