AI assistant for Instagram shops selling clothes, shoes, cosmetics
Jera's AI assistant answers shoppers in Instagram Direct, under Reels and in Telegram: it quotes the price with delivery, picks a size from your chart and checks stock in your CRM or spreadsheet. It places the order to a Nova Poshta branch and sends a payment link, while haggling, defects and disputes go to your manager. Repetitive questions stop eating your team's evenings, and the manager gets back to selling.
What gets in the way of selling in Direct
Full built-in Instagram and Facebook shops aren't available to Ukrainian sellers. So price, size, address, payment and the waybill all go through a manager in Direct.
“Price?”, “Do you have an S?”, “How much is delivery?”, “Where's my parcel?” In clothing and cosmetics stores a Direct manager answers hundreds of messages a day, and repetitive chats are listed among the downsides of the job.
Stores hire Direct managers for shifts until 11 pm and even midnight. One person can't cover such a day, so you need at least two.
What the assistant does in a store
Answers “price?” under Reels
Sends one Direct message with the price and available sizes, as Instagram allows, and carries on if the shopper replies.
Picks the size from measurements
Compares height and body measurements or foot length with your size chart, takes notes like “runs small” into account and checks stock of that exact size.
Offers an alternative
If the size is gone, it suggests another colour or a similar model, or offers a Telegram alert when the size is back.
Places the order
Takes the name, phone and Nova Poshta branch, even from a single message, quotes delivery cost and time, and creates the order in KeyCRM or a row in your sheet.
Sends a payment link
Sends a monobank, LiqPay or WayForPay invoice instead of “just transfer it to my card”, or explains your cash-on-delivery terms.
Handles “too expensive”
Explains what the price is made of, offers only the discounts you allowed and passes bigger haggling to a manager.
Tells where the parcel is
Finds the order by phone and gives the Nova Poshta waybill status, and Telegram subscribers get the waybill number as soon as the parcel ships.
Takes exchange requests
Reminds the shopper of your terms, collects the reason and photos, checks the new size and hands a ready request to a manager.
Chatbot or AI assistant
Both work with your data and hand complex cases to a manager. The difference is whether the bot understands ordinary messages, not just buttons.
Chatbot
Buttons and ready-made answers. A good fit for a small range and simple questions.
- Buttons for “Price and stock”, “Size chart”, “Delivery and payment”
- A step-by-step order form: name, phone, city, branch
- Parcel status by waybill number
- Exchange and return terms in one message
AI assistant
Understands ordinary messages, typos included, and answers from your data: catalogue, stock, rules.
- Understands requests like “how much is that beige dress from the Reel, and will it fit me at 168 cm?”
- Picks the size from measurements and your notes on each model
- Pulls order details from one message and asks only for what's missing
- Answers “too expensive” and “what if it doesn't fit” by your rules
- For cosmetics, matches products to skin type from product descriptions, with no medical advice
What we know about the niche
of online orders for the Ukrainian brand Cher’17 still come from its Instagram page.
Source: Forbes Ukraine, March 2024average monthly salary of a Direct manager in Ukraine; around UAH 25–30k in Kyiv.
Source: Happy Monday, January 2026a Direct manager's shift in a fashion showroom job ad; another brand runs an evening shift until midnight.
Source: Robota.ua, October 2026of Ukrainians choose a model where a bot replies first but quickly hands over to a person; 19% want people only.
Source: Gradus Research via Dengi.ua, April 2026How to estimate the benefit
Extra revenue = inquiries × share nobody answers in time × share lost × chat-to-order conversion × average order × share of parcels collected.
The numbers are illustrative: an example, not a promised result. Every share here is an assumption, because we found no Ukrainian data on chat conversion, evening inquiries or refused parcels. The UAH 1,500 order sits between the UAH 910 median and the UAH 2,070 average reported by Horoshop (all categories, H1 2026). Plug in your own numbers, subtract the cost of goods and add the manager hours the assistant takes off repetitive replies.
Systems it works with
The assistant takes price, stock and status from your system instead of guessing. For other systems, such as SalesDrive or LP-CRM, we'll check their API during the demo.
KeyCRM
Finds the buyer by phone, checks stock of the size, creates the order and checks its status and payment.
Google Sheets
Stock by size, size charts and an order log if you don't use a CRM.
Nova Poshta
Finds the city and branch, calculates delivery cost and time, creates the waybill and reports parcel status.
monobank, LiqPay, WayForPay
Issues an invoice, sends the payment link and learns when the money has arrived.
Prom.ua
Sees orders, their statuses and product data to answer the shopper.
Horoshop
Sees new orders and updates their status and paid flag. We found no order creation in Horoshop's API, so orders from the chat go to a sheet or CRM.
Telegram Mini App
Optional: a catalogue with size and colour filters, a cart and checkout right inside Telegram. Jera already has a Mini App demo: a bouquet builder for a flower studio.
Which channels a store needs
The main entry point: ads, Reels and “price?” comments. The assistant writes automatically only within 24 hours of the shopper's message, and sends one message per comment within 7 days.
Telegram
The after-purchase channel: waybill, parcel status, “your size is back” and new collections for those who subscribed. There's no 24-hour window here, but the shopper taps Start once.
For shoppers used to WhatsApp. Regular replies are possible within 24 hours of the shopper's message; after that a business can only send an approved template. Templates are paid, and since 1 October 2026 Meta also charges for replies beyond 1,000 a month per number.
Messenger
If the store sells through a Facebook Page. The same 24-hour rule as on Instagram applies.
What the assistant doesn't do
- It doesn't write first on Instagram: automatic messages go out only within 24 hours of the shopper's message, and only one per comment.
- It doesn't quote a price or stock that isn't in your data; it says it will check and calls a manager.
- It doesn't give discounts beyond your rules or settle disputes about defects and refunds; it only collects the request.
- It doesn't take card details in the chat or ask shoppers to transfer money to a card: payment goes only through a payment service link.
- It gives no medical advice on cosmetics and never claims an item is original without your documents. It doesn't work in Viber.
Demo cases for this niche
From a Reels comment to payment in minutes
Turns Reels comments into paid orders
A sneaker photo in the chat and the order is on its way
Recognises the model from a photo, picks the size, arranges delivery
Questions and answers
What if the assistant says a size is in stock but it's already sold?
The assistant checks stock in your CRM or sheet at the moment it replies, so the stock there needs to stay current. If the data isn't there, it doesn't guess and passes the question to a manager.
Does the assistant give discounts when shoppers say “too expensive”?
Only the ones you approved in advance, such as a first-order promo code or free delivery above a set amount. If the shopper wants more, a manager gets the chat marked as haggling.
Will it follow up with a shopper who asked the price and went quiet?
On Instagram, yes, with one message within 24 hours of the shopper's last message. After that only a manager can reply by hand, for up to 7 days. That's why “your size is back” and parcel updates move to Telegram, which the shopper joins themselves.
Can the assistant create the Nova Poshta waybill itself?
Yes, the Nova Poshta API allows it. We recommend that a manager confirms the address and parcel contents first, and the waybill is created after that.
We run on Horoshop or Prom. Will chat orders end up there?
In Horoshop's API documentation we found status and payment updates but no order creation, so the assistant records chat orders in KeyCRM or Google Sheets or hands them to a manager. With Prom, the assistant sees orders and their statuses. We'll show the exact setup for your store in the demo.
Does the assistant explain exchange and return terms?
Yes, by your rules: how many days, what condition the item must be in, who pays for delivery. It flags items made to individual measurements separately: under current Ukrainian law, the right to cancel a distance purchase doesn't cover them unless your terms say otherwise.
What does it say about cosmetics: ingredients, skin type, “is it original?”
It matches products to skin type and concerns from your product descriptions and quotes the ingredients from the product card. On authenticity it says only what you've confirmed with documents. Questions about allergies, pregnancy or skin conditions go to a manager, with advice to see a doctor.
What do you need from us to launch?
A catalogue with prices or CRM access, size charts, delivery, payment and exchange terms, and your discount rules. We'll show a free demo for your business in 1–2 days.
What business owners usually ask
Will I see what the assistant writes to clients?
Yes. In Instagram and Messenger the assistant's replies sit in your usual Direct and Page inbox: you see every conversation and can step in. For Telegram and WhatsApp we forward the conversations or short summaries to your team chat.
Won't Instagram block the account because of a bot?
Jera connects Instagram and Messenger through Meta's official API and holds Tech Provider status. We never log into your account with a password the way grey services do. The assistant follows Meta's rules: it replies to people who wrote first and never sends mass messages.
Will it understand messages with typos or in Russian?
The AI assistant understands free text in Ukrainian, Russian and English, typos and abbreviations included. When it isn't sure, it asks again or hands the chat to a person instead of making things up.
Won't it start answering old messages or get pushy?
The assistant only answers new messages after it's connected. It never writes first to people who haven't contacted you and sends no broadcasts without consent. Reminders and news go only to clients who agreed to them in Telegram or WhatsApp.
Can a client ask for a real person?
Yes, at any moment. The assistant hands the chat to your admin or manager with a short summary, so the client doesn't have to repeat themselves. You can also take over any conversation yourself.
Does the assistant tell clients it's a bot?
Yes. In its first message the assistant introduces itself as your business's AI assistant, and if a client asks, it confirms it plainly.
What happens to client data?
Every business has its own bot and its own section of the database, so data never mixes with other Jera clients. We connect OpenAI and Anthropic models through their APIs, and under these companies' terms API data isn't used to train their models by default.
What is the monthly fee for?
It covers the AI model (its cost depends on how many messages there are and how long they are), the server, knowledge-base updates and support. We quote the exact price after the free demo: it depends on the number of channels, integrations and message volume. Paid WhatsApp messages are billed separately by Meta at its rates.
Ready to handyour chats to a bot?
Message us in any messenger and we'll show a live demo of the AI assistant for your niche.
- 01You message usin any messenger
- 02A demo for your nichewithin 1-2 days, free
- 03Launchfrom 1 week