AI assistant for Instagram Direct
Jera's AI assistant answers customers in Direct and under posts and Reels: it explains services and prices, books free slots, handles objections and hands a person whatever needs their decision. It works through Meta's official API, with no grey tools and no risk of a ban for automation.
How it works
The customer writes in Direct
Or comments under a Reel, and the bot moves the conversation to private messages.
The AI assistant understands
Everyday language, slang and typos. It checks the service, budget and a convenient time.
It acts in your services
Checks free slots in the calendar, books, adds the customer to a sheet or CRM.
It hands over to a person
Complaints, unusual questions and hot leads go to your admin with a summary of the chat.
What it does on Instagram
Answers 24/7
Day, night and weekends, when the salon or shop is already closed.
Books
Shows free slots as quick replies and creates the booking in the calendar.
Sells from comments
Answers a "price?" comment with a private message and leads to a purchase in Direct.
Handles objections
Explains the difference between services, the price, guarantees, current offers.
Sends cards
Cards with a photo, description and buttons, like Instagram's native templates.
Reminds
Reminders before a visit, within Meta's 24-hour rules.
Instagram requirements and limits
Official Meta API
Connected through Jera's app on Meta. Jera is a Meta Tech Provider and has passed business verification.
Professional account
You need a professional Instagram account: business or creator.
The 24-hour rule
A business can send messages within 24 hours of the customer's last message. Outside that window Meta's limits apply, so reminders are planned inside the window.
The chat stays yours
The bot's messages appear in your normal Direct inbox, and your admin can step in at any moment.
Instagram cases
Manicure bookings even at 2 AM
Books manicures at night while the admin sleeps
From a price question to the dental chair
Answers price questions and books consultations
From a Reels comment to payment in minutes
Turns Reels comments into paid orders
Questions and answers
Won't Instagram ban the account because of a bot?
The AI assistant works through Meta's official API, not through phone emulation or grey tools. Jera is a Meta Tech Provider and has passed business verification, so the automation follows the platform's rules.
Will I see what the bot writes to customers?
Yes. Every message stays in your account's Direct. You can open any conversation and reply yourself.
What if a customer asks something the bot doesn't know?
The bot doesn't make things up. It hands the conversation to your admin with a short summary: who the customer is and what they want.
Does the bot answer comments?
Yes. It sends a private reply to a comment under a post or Reel and continues the conversation in Direct.
How long does it take to connect?
We show a demo for your niche in 1–2 days, free of charge. Launch takes from 1 week, depending on how many services and tools need connecting.
Can the bot message a customer a few days later?
Instagram lets a business write within 24 hours of the customer's last message. So the bot sends reminders and follow-ups inside that window, and after that the customer continues the conversation.
Ready to handyour chats to a bot?
Message us in any messenger and we'll show a live demo of the AI assistant for your niche.
- 01You message usin any messenger
- 02A demo for your nichewithin 1-2 days, free
- 03Launchfrom 1 week