Beauty Studio: manicure bookings even at 2 AM
A salon in central Kyiv got a third of its Direct requests after closing time. Now the bot replies in seconds, shows free slots from the artists' calendars and books the client itself.
- Niche
- Beauty salon, Kyiv
- Channel
- Instagram Direct, reminders in Telegram
- Launch
- 3 weeks
- Volume
- ~1,100 chats/month
Results
* Demo case: names, quotes and numbers are placeholders and will be replaced with real ones.
Challenge
The admin answered Direct from 9 AM to 8 PM. Evening and night messages waited until morning, and some clients booked another salon in the meantime.
- 35% of requests came after 8 PM
- The same questions about prices and slots
- Bookings were copied from Direct into a sheet by hand
Solution
The AI assistant runs the whole conversation from "hi" to a confirmed booking: clarifies the service, takes free slots from the calendar, names the price and artist, books and offers a reminder in Telegram.
- A real conversation instead of a button menu
- Slots come from Google Calendar in real time
- The admin gets a ready booking in Telegram
How the bot is built
The customer writes in a messenger, the AI assistant understands the request and works with the business's services itself. No copying between tabs.
What happens while the customer types
Checks free slots
The bot reads three artists' calendars and only offers real slots for tomorrow, with no double bookings.
Adds the client to the base
A new row appears in the sheet: name, service, artist and source. The bot recognises returning clients by their profile.
| Date | Client | Service | Artist | Total | |
|---|---|---|---|---|---|
| 2 | 12.11 | Alina K. | Pedicure | Olena | $18 |
| 3 | 12.11 | Daryna L. | Gel polish | Iryna | $13 |
| 4 | 12.11 | Vira M. | Brows | Sofia | $10 |
| 5 | 13.11 | Maryna T. | Manicure + French | Olena | $17 |
Alerts the admin
The admin sees the booking in Telegram in the morning and can open the chat with one tap if a human is needed.
Maryna T. · manicure + French
Thu, 6:30 PM · artist Olena · $17
Reminder: in Telegram, Thu 5:30 PMjust now
Tools and integrations
- Understands requests and slang
- Knows prices and artists
- Runs the booking script
Direct, quick replies, cards
Artists' schedule and new bookings
Client base and reports
Admin alerts and client reminders
Pros and limits
What the business got
- Night requests no longer get lost
- No double bookings: slots come from the calendar
- The admin looks after clients in the salon, not the chat
- Reminders go to Telegram, which has no 24-hour limit like Instagram
Limits worth knowing
- Instagram only allows messages within 24 hours of the client's last one, so reminders go to those who tapped Start in Telegram once
- Complaints and unusual requests go to a human
- Prices and the artists' schedule must be kept up to date
From brief to launch
Review of 600 real chats, script and tone of voice
Connecting Instagram, Telegram, calendars and the sheet
Test on 10% of chats, fixes, full launch
“My mornings used to start with twenty unread messages in Direct. Now I open Telegram and the bookings are already there.”
Ready to handyour chats to a bot?
Message us in any messenger and we'll show a live demo of the AI assistant for your niche.
- 01You message usin any messenger
- 02A demo for your nichewithin 1-2 days, free
- 03Launchfrom 1 week