Clothing Brand: from a Reels comment to payment in minutes
Every Reel gets hundreds of "price" and "size" comments. The bot answers each one in Direct, picks the size, shows stock and sends a payment link.
- Niche
- Clothing brand, Dnipro
- Channel
- Instagram: comments + Direct
- Launch
- 2 weeks
- Volume
- ~4,000 chats/month
Results
* Demo case: names, quotes and numbers are placeholders and will be replaced with real ones.
Challenge
After every viral Reel the managers couldn't keep up with comments. People got answers a day later, when the urge to buy had passed.
- Up to 600 comments under one Reel
- Sizes and stock were checked by hand
- Payment links were tracked in Excel
Solution
The AI assistant catches keywords in comments, sends a private reply in Direct and leads to payment: size, colour, stock and a monobank link. Once a manager approves the order, the bot creates a Nova Poshta waybill and sends the number in Direct.
- A private reply to a comment in seconds
- Size from height and preferred fit
- Stock from the sheet and payment without a manager, the waybill once they approve
How the bot is built
The customer writes in a messenger, the AI assistant understands the request and works with the business's services itself. No copying between tabs.
What happens while the customer types
Checks stock
The bot looks at the warehouse sheet and never offers what's sold out. When an item runs out, it suggests another colour.
| Colour | S | M | L | XL | |
|---|---|---|---|---|---|
| 2 | Black | 12 | 8 | 5 | 2 |
| 3 | Sand | 4 | 0 | 6 | 3 |
| 4 | Grey melange | 7 | 3 ↓ | 9 | 1 |
Takes payment
The client pays via monobank, the bot sees the payment status and moves straight on to delivery.
Creates the shipment
A manager approves the order with one tap and the bot creates the waybill. The number reaches the client in Direct the same evening, while the 24-hour window is open, and she can ask about the parcel in Direct any time.
Tools and integrations
- Picks the size
- Knows stock and prices
- Gets to payment
Comments, private replies, Direct
Warehouse and stock
Payment links
Waybills and parcel status on request
Orders and analytics
We'll connect your CRM, accounting, sheets or website via API or webhook.
Pros and limits
What the business got
- Every comment gets a reply in seconds
- Size is matched to height and fit, not guessed
- Managers handle complex and wholesale orders
- Reels sales are now visible in the CRM
Limits worth knowing
- Only one private reply per comment is allowed, within 7 days. Then the client continues the chat, and the bot can message her for 24 hours after her last message
- Stock must be synced with the warehouse daily
- The bot doesn't negotiate discounts, those go to a manager
From brief to launch
Size chart, stock, script
monobank, Nova Poshta, KeyCRM, launch on one Reel
“A viral Reel used to mean chaos and angry customers. Now it's just a good sales day.”
Ready to handyour chats to a bot?
Message us in any messenger and we'll show a live demo of the AI assistant for your niche.
- 01You message usin any messenger
- 02A demo for your nichewithin 1-2 days, free
- 03Launchfrom 1 week