Demo scenario

Online English school

English School: a trial lesson instead of "I'll think about it"

The school got lots of requests from Facebook ads, but people dropped off at the price question. The bot first finds out the goal and level, clears doubts about time and leads to a free lesson.

Niche: English school, online
Channel: Facebook Messenger, reminders in Telegram
Launch: 3 weeks
Volume: ~1,200 chats/month

I want a bot like this How it works

More about Messenger Language schools

10:46

English School

Typically replies instantly

English School

Page · Language school

4.1K people like this

10:41

Hi! I'm interested in English for work

Hi Kateryna! I'll help you pick a format 🙂 What do you need it for?

Negotiations

And what's your current level?

Intermediate

but I have very little time, tons of work((

I get it 🙌 Lessons are 50 min, twice a week. Evenings or weekends, you pick the time

and the price?

One-on-one is $11 per lesson, packages save up to 15%. But first I suggest a free trial lesson to meet the tutor

let's do the trial

When suits you?

Thu 7 PM

Trial lesson · Business English

Thursday, 7 PM · online on Zoom · tutor Anna

Tap "Remind me in Telegram": the lesson link will arrive there 15 min before the start. See you!👍

DoneBooked a free trial and offered a Telegram reminder

Results

5 minfrom first message to a trial booking

3quick-reply choices: goal, level, time

$11price given with context and a free trial

15 minbefore the lesson: reminder and link in Telegram

* Demo case: names, quotes and numbers are placeholders and will be replaced with real ones.

Challenge

Managers answered the same questions about price and format, while evening ad leads waited until morning.

A price without context scared people off
Level and goal were found out on a call
Zoom links were sent by hand

Solution

The AI assistant finds out the goal and level with quick replies, explains format and price without pressure, books a trial with the right tutor and sends the reminder with the link in Telegram.

Quick replies instead of a form
A tutor matched to goal and level
Zoom automatically, reminders in Telegram

Architecture

How the bot is built

The customer writes in a messenger, the AI assistant understands the request and works with the business's services itself. No copying between tabs.

TriggerAd click

AI assistantCourse match

ModelPrompt: objectionsCourses & pricesMemory

Free tutor

Create meeting

Confirmation

15 min before

Link in Telegram

Student in funnel

Trigger: where the customer comes fromAI assistantThe agent's model, prompt, memory and knowledge← swipe the diagram →

Behind the scenes

What happens while the customer types

Matches a tutor

The bot looks for a free tutor with Business English experience at an evening time that suits the student.

Google CalendarTutors · Thursday

Anna

Mark

Lesia

4 PM5 PM6 PM7 PM8 PM

B1 group

1-on-1

Trial · Business English

1-on-1

A2 group

IELTS

Added by the AI assistant · just now

Moves the student down the funnel

The CRM gets a student with goal, level and ad source, so the manager sees which campaign works.

School CRMStudent #8814

RequestTrialPaymentStudying

GoalNegotiations

LevelIntermediate

CourseBusiness English

SourceFacebook · Autumn campaign

Created by the AI assistant · just now

Sends a confirmation

The student gets an email with the lesson time. The reminder with the Zoom link arrives in Telegram 15 minutes before the start: after booking she taps Start once via a button in Messenger.

Gmailk.lysenko@example.com

Your trial lesson on Thursday at 7 PM

FromEnglish school

Tok.lysenko@example.com

Course: Business English

Tutor: Anna

Length: 50 minutes

The Zoom link arrives in Telegram 15 min before the start

Add to calendar

Stack

Tools and integrations

The bot's brain

AI assistant

Finds goal and level
Handles objections
Matches a tutor

Agent parts

ModelPrompt: objectionsCourses & pricesMemory

ChannelMessenger Platform

Dialogue, quick replies, cards

Official API

ScheduleGoogle Calendar

Tutors' schedule

OAuth 2.0

VideoZoom

Lesson links

OAuth 2.0

CRMSchool CRM

Students and payments

REST API

EmailGmail

Lesson confirmation

OAuth 2.0

AlertsTelegram Bot API

Reminders and lesson links

Bot API

Honestly

Pros and limits

What the business got

Evening ad leads don't wait until morning
Tutors know the student's goal before the lesson
Managers only talk to people who've had a trial
You can see which ad campaign brings students

Limits worth knowing

Messenger only allows messages within 24 hours of the person's last one, so reminders go to Telegram, and only to those who tapped Start
The bot doesn't assess English level precisely, the tutor does that in the lesson
Discounts and instalments are approved by a manager

Rollout